The digital magazine Escultura Urbana is a website dedicated to the study and dissemination of public sculpture in Spain and its creators.
All the problems with the current version of the website were properly defined and documented. I was eventually able to mitigate them in the final design.
After properly understanding the problem statements, the main goals of the website redesign were established.
I’ve used affinity mapping to identify the general scope of Escultura Urbana and also to decide which direction to take with the product.
I collected some very useful data with the help of third party tools like Google Analytics which were already implemented on the website.
Also studied different kinds sculpture online magazines, analyzed their streghths and weaknesses, and the kind of design they have implemented.
I’ve used a sitemap to illustrate the hierarchy of content and display navigation.
Before moving onto high fidelity wireframes and mocks, I wanted to get a feel for what the core of the app would look like when put in front of me.
Working through a couple really preliminary sketches, I realized some of the ideas and layouts that we were thinking of just wouldn’t work.
Creating a higher fidelity but still fairly preliminary version of our wireframes, we were able to workout some of the technical issues that would not be viable in Escultura Urbana, as well as tone down our «blue-sky» screens into more realisitic ones.