Dynasty Emeralds is a high-end jewelry Colombian brand that creates jewels with emeralds, diamonds and gold.
Dynasty Emeralds a high-end jewelry brand that creates jewels with emeralds, diamond and gold. They are focused in providing each customer with the right choice of high-end jewelry and excellent service. They are opening a store in Medellin, Colombia and they want to launch a full responsive online store.
The main goal is to create a responsive online jewelry store for easy shopping. This will provide customers with an opportunity to shop from any device, anytime.
After undertstanding the brief I defined one user flow and designer low-fidelity and high-fidelity wireframes with the following testing. I incorporated the changes and created the final UX design. Then proceed with the UI design.
The reasearch was conducted using Google Forms, participants filled out a survery.
I focused in the the users challenges while shopping and the most enjoyable functionalities.
These are the highlights of the insights I discovered when working through the questionnaire results and feedback.
While creating a user flow, I took account both the needs of the business and the users.
I took some time to get my ideas on paper, this process helps me get into the design state of mind.
After card sketching, I started with low-fidelity wireframes. The wireframes will be tested by users to identify pain points and optimise the design.
After creating our prototype from low-fidelity wireframes, and the results obtained with the usability test I started with the next set of design iterations.